Live Review | SHOT Show USA Successfully Closes, Fenix Shines on the Scene

PART1

Fenix at SHOT Show 2024 USA

The 2024 U.S. Shooting, Hunting & Outdoor Show (SHOT SHOW), which was held on January 26, 2024 (U.S. time) at the Sands Expo & Convention Center in Las Vegas, U.S.A., was successfully closed. The show brought together more than 1,600 firearms, equipment, and technology companies to display their latest technologies and products, attracting about 70,000 people to watch the show. This year, Fenix still shines in this event, next and Faye together review the wonderful moments of Fenix in SHOT SHOW!

As a leader in the field of mobile lighting, Fenix has been winning wide acclaim in the market for its excellent performance and unique design. At this year's SHOT SHOW, Fenix presented its new and explosive products, once again demonstrating its optimized innovations in lighting technology and attracting many users to experience them.

The exhibition site was bustling with people coming and going, and the atmosphere was very warm, everyone showed great interest in Fenix products and stopped to appreciate, exchange and experience.

The product lines on display are rich and diverse, including not only the classic models loved by consumers, but also Fenix's newly developed and innovative products, such as the two headlamps that will be launched soon - the HM75R magnesium alloy split industrial headlamp and the HM65R-T V2.0 ultra-light magnesium alloy trail running headlamp.

At the exhibition site, people praised the upgraded performance, design and range of the HM75R, saying that the dual power supply greatly facilitates industrial operations; while the SPORT two-way adjustable headlamp band design system, the integrated design of the Survival Whistle, and the dual light source of cold and warm of the HM65R-T V2.0 also gained wide recognition.

A senior outdoor enthusiast said, "I have been looking forward to Fenix launching more innovative products, and these two headlamps have fully met my expectations, I will keep watching and supporting Fenix!"

Meanwhile, the two products that won the Silver Award at the Asia Outdoor Gear Awards 2023 - TK20R V2.0 Rechargeable Dual Tail Press Tactical Flashlight and CL28R Multi-functional Outdoor Camping Lamp - were also well received at the booth site.

The high brightness and long range of TK20R V2.0 can meet the needs of multi-scenario use. The unique dual tail press design makes it easier and quicker for users to operate and ensures that it can play a powerful function in various complex environments.

The CL28R's customizable adjustment of light source brightness and color temperature enhances the playfulness of the lighting, while the discharge function allows the CL28R to be used as both a light and a mobile power source, greatly facilitating outdoor activities.

Many professional practitioners have come to the Fenix booth, exchanged enthusiastically with the on-site staff, and actively shared their experience of use and suggestions for improvement. One of the heads of an adventure company shared, "The first time we used Fenix's products, we fell deeply in love with the brand, and the stability and durability of the products made us very satisfied."

PART2

RUIKE at SHOT Show 2024 USA

The agency brand RUIKE is still on the same stage with Fenix this time. RUIKE is a professional outdoor knives brand targeting at the mid-range and high-end market, and at present, it mainly includes three types of products, including straight knives, folding knives and multi-functional knives. Whether it is for outdoor adventure, hunting or self-defense and self-defense, RUIKE knives are able to satisfy the users' needs and offer the best use experience.

At the exhibition site, RUIKE attracted a lot of attention with its exquisite craftsmanship and innovative knife design. Each knife exudes a unique charm, from the streamline design of the knife body to the carefully polished handle, every detail highlights RUIKE's ultimate pursuit of craftsmanship.

PART3

Dealer Conference

Fenix understands the necessity of establishing a solid bond with distributors and partners, and therefore organized a distributors' conference during the exhibition, where distributors from all over the world gathered to analyze the market trend and future business opportunities, further consolidating their cooperative relationship and laying a solid foundation for future cooperation.

SHOT SHOW provides an excellent opportunity for Fenix to demonstrate its strength and expand its market. By establishing closer ties with global distributors and partners and deepening communication with consumers, Fenix will continue to stand at the forefront of the industry development, respond to the rapid changes of the market through unremitting innovation and improvement, provide global consumers with better products and services, and create a brighter future together. Let's look forward to the next SHOT SHOW and we will meet again next year!