ISPO Beijing 2023 completed successfully

Fenix new products received good reviews

Starting on Feb.10th.2023, the ISPO Beijing 2023 was officially closed on Feb.12th.2023. During the three days, Fenix gained a lot from the exhibition and wishes to thank all our friends for your visits.

In total, ISPO Beijing received 37623 visitors this year, including professionals and sports enthusiasts. Blended in modern life for long, outdoor activity has become a trend that is gaining more inclusiveness and higher quality in gradual while its industries are now springing up all over the world.

After a three-year interval, this outstanding exhibition is of great value to us. Let’s review the highlights and engage in the new trend of outdoor lighting!

Part.1 Highlights

As a global lighting brand, various exhibits of Fenix were presented at this distinguished outdoor activity exhibition, especially the freshly launched products and the incoming products such as multifunctional outdoor lantern CL28R, multifunctional rechargeable tactical flashlight PD35R, heavy-duty rechargeable tactical flashlight PD36R pro and the high-performance lightweight headlamp HL32R-T.

We have had a tremendous volume of traffic in our booths. Visitors were all making hands-on acquaintance with the collections and experiencing the quality and performance of Fenix products. Their questions about the products were all received with the most detailed answers and explanations from our staff.

With the appearance of Lolita and the performance of Schwarzenegger, Fenix CL28R is a freshly launched multipurpose outdoor lantern, which contains the functions of a camping lantern, a flashlight, and a fill light. The product was immediately sold out as soon as it hit the market. Likened to a rising star, the CL28R is highly praised by many users with its 360-degree rotary handle and magnetic base. Fitted to a tripod, the presented CL28R attracted many visitors and was well reviewed by them with its unique functional design.

Exhibits of agent brand TT(Tasmania Tiger) were also presented at booth E2.116, including the TT base pack, TT modular daypack XL, TT modular rifle bag with professional tactical functions, various types of medical backpacks that could cover different occasions, and multiple types of accessories for extended combination. Most of the presented TT backs are made of CORDURA fabric, which meets military standards because it is water-resistant, wear-resistant, and tear-resistant. TT exhibits drew the attention of visitors with their enriched varieties and high performance. Even some media was attracted and came to experience the new product.

Part.2 Activities review

Besides experiencing and getting familiar with the new products, visitors could also participate in on-site activities and online activities. There was the “cannon” pictures posting contest; tiktok short videos contests; Mount Everest climbing experience sharing seminar hosted by Fenix-sponsored athlete Mr.Bao Yifei and Fenix New Product Launch in the first half of 2023, etc. Many familiar companions were seen in those activities. Sharing the same memories with you guys arouse our expectation of every future outdoor story.

Search teams posting pictures&tiktok short videos contest

Fenix’s “cannon” (PD36R pro max) was brought by Mr.Bao to the exhibition and drew the attention of search teams to come to take pictures. Many visitors, especially Mr. Bao’s fans were all taking pictures of “cannon” and posting them on social media to participate in the contest.

Experience-sharing

On the first day of the exhibition, Mr.Bao shared his experience of leading the mountaineering team to climb the Mount Everest. The climbing started from a 7-day EBC trekking, in which the team made it to the summit of Lobuche East. At that time, the weather was not suitable for climbing, hence they received their climbing tech training at Khumbu Glacier while waiting. After going through the adaptive climbing from the base camp to the third camp, they encountered a good weather interval and headed toward the top of the world from the base camp. Finally, the whole team managed to get to the summit of Mount Everest!

He said: ”Fenix headlamp was my sun during those nights. 44 days in total, this path that leads to Mount Everest is sure not for the cowards.”

Enjoy climbing and never be afraid of those long nights, Fenix lights up the extraordinary roads for the ordinaries. Everyone can be their own “CLIMBER” in life.

New Product Launch

In the afternoon of the second day, Fenix 2023 New Product Launch was held at the booth with five new products released on site: high-performance EDC flashlight E35R, multifunctional rechargeable tactical flashlight PD35R, super bright spot-and-flood searching flashlight LD40R V2.0, high-performance lightweight headlamp HL32R-T, multifunctional outdoor lantern CL28R. From flashlights to camping lanterns, detailed explanations were fully provided to visitors by our senior product managers.

As the upgraded version of E35 V3.0, E35R is a high-performance EDC flashlight. Powered by a 21700 battery, the light emits up to an outstanding output of 3100 lumens in a compact size, making the E35R an actual pocketed-size floodlight flashlight that is applicable on various occasions including everyday use, commuting, and outdoor hiking. It is also an optimal choice for industrial work and vehicle repair because of its magnetic base. While our product manager was delivering a detailed explanation of the product, one of the visitors said that no other 21700 floodlight flashlight could compare with this one; another visitor said that he would buy one once it hit the market; still another visitor said that them EDC lovers just cannot resist this E35R. Mr.Bao could feel the expectation of customers toward E35R through those words.

The high-performance light-weight headlamp HL32R-T is also expected to be launched in the next six months. With a max output of 800 lumens and extended runtime, the HL32R-T could cover multiple needs of outdoor activities. The on-site fans said they want one for each of them right now! Fenix's new products are going to hit the market one after another, are you ready?

During the New Product Launch, we were honored to invite the senior outdoor expert and flashlight lover Mr.Chen Zhihao to come to our booth and share his advice on choosing outdoor lighting products from a professional point of view. He suggested that the factors in choosing a lighting product include its functions, output, durability, portability, and price. One should select lighting products based on their actual lighting needs.

Overall, we should take comprehensive factors into account and select suitable lighting products for ourselves to ensure that we can see the environment around us clearly in the dark and keep safe in outdoor activities. Fenix has always dedicated itself to becoming the front-runner in the lighting industry. Driving lighting gears innovation through emerging technologies and investing more efforts in R&D, Fenix is determined to deliver light to more places. Though the BEIJING ISPO 2023 is closed, our passion for the outdoors will never cease. Lighting for extremes, Fenix is always on the way. See you at the next exhibition!

Exhibition preview

IWA Outdoor Classics 2023

Location：Messezentrum 1, 90471 Nürnberg,Germany

Booth No.：HALL 5-323

Time：2nd-5th.Mar.2023

The 11th China International Police Equipment Expo

Location：No.68, Shijingshan Road, Shijingshan District, Beijing, China

Time：11th-14th.May.2023