September 17-21, 2012, Fenix newly developed bike light products were presented in Interbike Expo 2012, the largest bicycle industry trade show in North America. This is Fenix bike lights' virgin show in North American market. With the world's first dual distance beam system, outstanding performance, aerodynamics design and fashionable appearance, Fenix bike lights attracted numerous distributors and customers' attention and won good comments from them.
Committing to the brand mission of "innovating outdoor sports illumination, achieving users' pleasing experiences", Fenix has been developing the high-performance, reliable and user-friendly lighting devices for outdoor sports lovers since its founding. The launch of new product line and the application of the innovative technology have brought more options for the cycling enthusiasts around the world.
Interbike, with its full name Las Vegas International Bicycle Expo, is the premier bicycle industry trade show in North America, and also one of the three largest bicycle industry trade shows in the world. Held for two days before the Interbike Expo, Outdoor Demo Show, which is held in the outdoors, aims to provide the opportunities for the visitors to experience the newly-launched bikes and the relevant products by themselves.
Fenix staff is introducing the bike lights to the visitors in the Interbike Show
Fenix staff and the American distributors have a group photo taken to mark the occasion
Fenix staff is introducing the bike lights to the cycling enthusiasts in the Outdoor Demo