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Fenix - Proud to be the exclusive headlamp sponsor of Western States 100-mile Endurance Run

Publish Time:2017-12-05

The Lottery of 2018 Western States 100-mile Endurance Run was grandly held on December 2, 2017 in front of a live audience at the Placer High School Auditorium on Agard St. in Auburn, CA beginning at 8:30 a.m. The event organizers and hundreds of registered cross-country runners participated in this lottery. Fenix lighting, as the exclusive headlamp sponsor, attended the lottery with great honor and excitement.


The Western States ® 100-Mile Endurance Run is the world’s oldest 100-mile trail race, with a history for more than four decades. Starting in Squaw Valley, California near the site of the 1960 Winter Olympics and ending 100.2 miles later in Auburn, California, Western States, in the decades since its inception in 1974, has come to represent one of the ultimate endurance tests in the world. Following the historic Western States Trail, runners climb more than 18,000 feet and descend nearly 23,000 feet before they reach the finish line at Placer High School in Auburn. For more than four decades, Western States has been home to some of the sport’s most stirring and legendary competitions, and has spurred the capacity of spirit of all runners, of all abilities and from all walks of life, from all over the globe, it remains one of the undisputed crown jewels of human endurance.





In June, 2018 there will be about 400 runners start their adventure in Squaw Valley, California. It is extremely difficult to get the entry to this trail race. Each runner who is entitled to the lottery, requires the completion of numerous WSER events including the UTMF and UTMB, and many other 100K and 100M races in the USA.

Fenix as a globally known lighting tool brand, has devoted to the expansion of its trail running headlamp lines in 2017. The released trail running headlamp HL26R and the recently launched ECO series headlamps gained lots of attention from the trail runners, which proved the brands choice is wise and successful. Taking this great opportunity of cooperating with the WS100, Fenix believes it will be an excellent chance to unfold before those professional runners eyes, and at the same time the runners will witness the highlights of Fenix headlamps.

Fenix ECO headlamp series is the newly released featured headlamp series, which integrates long runtime, built-in large capacity battery and USB charging. This series has attracted attention of numerous professional customers and outdoor lovers once it is released. The WS100 director Mr. Craig, who is a lover of trail running, praised after his personal experience on HL32R headlamp, he said: I like the five output levels design very much, and the HL32R shines more brightly than the headlamp of my friends.


 


Shenzhen Fenixlight Limited is a leading outdoor sport lighting brand as well as a national high-tech enterprise which specializes in R&D, manufacturing and selling of outdoor sport lighting tools, including mid/high-end flashlights, headlamps, bike lights and camping lanterns, as well as accessories, etc. The Fenix brand has successfully entered the major outdoor and military markets. It has successfully entered lots of key outdoor chain channels like REI in the USA, Globetrotter in Germany. Fenix products are being sold to over 100 countries and regions worldwide. 

The Fenix brand has now become a member of the major international industry associations such as: OIA (Outdoor Industry Association), EOG (European Outdoor Group), PLATO (Portable Lights American Trade Organization) and NSSF (National Shooting Sports Foundation).



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