On March 7, the winners list of the Red Dot Award 2017, also usually referred to as the “Oscar of Design”, was announced. The leading outdoor lighting brand Fenix, from Shenzhen, China won the Red Dot Award: Product Design 2017 with its newest high-performance flashlight the TK72R, featuring an OLED display screen. It competed against more than 5500 entries from 54 countries. In the end, it succeeded in winning the favor of the jurors. This really means a lot to the Fenix brand and Fenixlight Company, and the Fenix product designers and the whole R&D team gained international recognition once again.
It is understood that for selection of the Red Dot Award, they need to evaluate the innovation level, function, ecological impact, ergonomics, and durability. What were the specifications that made the Fenix TK72R achieve the design award?
Product Name: Fenix TK72R
Max output: 9000 Lumens
Battery: Built-in 14000mAh battery pack
Product length: 155mm Length, 50mm Body diameter
Product weight: 646 grams (including battery)
Product features: Smart OLED display screen, stepless light regulation, charging and discharging function
Expected retail price: $400
Time to release: second quarter of 2017
Featuring OLED display screen with advanced intelligent circuit design, the luminous flux, remaining battery level and runtime is clearly visible
When you are in the process of nighttime outdoor activities, you are usually unaware of the currently used output and remaining runtime of your flashlight, so the remaining battery level and currently used output really matter to plan and prepare for outdoor activities in advance, to avoid possible accidents and unexpected dangers when faced with darkness. Added to that, outdoor users are sometimes stumped by the lack of sufficient power outdoors, and the innovative discharge design of the TK72R is the perfect solution to this problem.
The Fenix TK72R is a portable, high performance flashlight – a brilliant aid for night outdoor searching and rescuing and industrial tasks, as well as a backup lighting tool for your road trips. Featuring OLED display with advanced intelligent circuit design, the luminous flux, remaining battery level and runtime are clearly visible, allowing you to plan and prepare for your nighttime outdoor journeys and activities well in advance. The TK72R will illuminate the road and guarantee your safety outdoors. It is fitted with 3 CREE LED’s, delivering 9000 lumens of output and a beam distance of more than 300 meters. Regarding the user interface, the TK72R is fitted with a user-friendly 3 key operation plus “+” and “-“ modes, stepless light regulation for runtime controlling and output selection. This versatile light caters perfectly for multiple output level demands. In addition, the light features charging and discharging function which allows the use of this flashlight as a standby power bank for your mobile phone or other digital devices.
Combines practicality, environmental friendliness and ease-of-use design
The key factors that made the TK72R win the design award were: product innovation, practicality, environmental concept and ease-of-use design.
The Featuring OLED display with advanced intelligent circuit design, the luminous flux, remaining battery level and runtime is clearly visible, allowing you to plan and prepare for your nighttime outdoor journeys and activities well in advance.
The charging and discharging functions allow the use of this light as a standby power bank, making the light more versatile and practical, and saving users the trouble of carrying another power bank.
The user-friendly appearance and interface design make the light easily operable, leading the trend in the smart flashlight industry.
Premium type III hard-anodized anti-abrasive finish; sticks to the value proposition “Brighten the Extremes”
The Fenix brand always sticks to the value proposition of “Brighten the Extremes”, so we manufacture our products tough enough to withstand harsh environment. This reliable light is made of durable aircraft-grade aluminum, which ensures toughness, tenacity and effective heat dissipation. The premium type III hard-anodized anti-abrasive finish guarantees reliability, wear and corrosion resistance. In addition, the IP68 rated protection and 1m impact resistance boosts reliability.
We all believe that it was the elaborate design that touched jurors’ minds. It is the ultimate pursuit of product reliability and user interface that made the TK72R stand out above its competition. The awarded authoritative quality certification bestowed upon the TK72R, shows that Fenixlight has the design strength needed to be internationally approved.